Monday, 24 November 2008

'Riding Obama's coattails...'

'Barack Obama may have figured out a way to stimulate the economy even before taking office: by being elected. is selling commemorative Obama photos, medallions and plates.

Merchandise commemorating, celebrating and — in some instances — practically canonizing Mr. Obama is being sold by companies large and small, institutional and entrepreneurial, familiar (Time Inc.) and not so (the American Historic Society).

Consumers have already spent perhaps as much as $200 million on Obamabilia, two months before he will be inaugurated as the 44th president and another tidal wave of tchotchkes will be unleashed.

Mr. Obama “has been the best-marketed presidential candidate, with the most sophisticated branding since John F. Kennedy used television to get elected” in 1960, said Allen Adamson, managing director of the New York office of Landor Associates, a corporate and brand identity agency that is part of the WPP Group. “So it’s no surprise that once Obama was elected, people would try to cash in.”'


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