Monday, 15 February 2010

Symptoms of the Plague #2

'Children are being paid up to £25 a week to promote sugary soft drinks and other products through social networking sites and playground chat.

Products including Fanta and Cheestrings are at the centre of stealth marketing campaigns.

Firms are turning to the controversial tactics after moves to crack down on TV advertising of unhealthy products.

The Dubit website, set up by a British entrepreneur, recruits thousands of children from seven upwards to take part in surveys that are used by big business to shape products and policy.

Now it is trying to get the youngsters to promote brands to their friends in return for money-off vouchers, which can be worth £25 a week, and free samples.

Children and teens are recruited as 'brand ambassadors' by the site. This involves performing a range of tasks including putting up flyers, posting on message boards and social networks such as Facebook and Bebo and hosting parties for friends.'


1 comment:

The Kool Skool said...

Absolutly true, I was under the impression it is illegal to pay children under at least 14, I think they get around that by giving them free product as it states. Thanks for highlighting this! Great blog